CONTENT
GUIDELINES FOR YAHOO! SEARCH SUBMIT. FAILURE TO MEET THESE
GUIDELINES WILL RESULT IN THE URL BEING REJECTED WITHOUT A
REFUND.
Yahoo's
Search Submit program strives to provide the best search experience
on the Web by directing searchers to high-quality and relevant
Web content in response to a search query.
Pages
Yahoo! Wants Included in Its Search Submit Index:
- Original
and unique content of genuine value
- Pages
designed primarily for humans, with search engine considerations
secondary
- Hyperlinks
intended to help people find interesting, related content,
when applicable
- Metadata
(including title and description) that accurately describes
the contents of a Web page
- Good
Web design in general
Unfortunately,
not all Web pages contain information that is valuable to
a user. Some pages are created deliberately to trick the search
engine into offering inappropriate, redundant or poor-quality
search results; this is often called "spam." Yahoo! does not
want these pages in the index.
Pages
Yahoo! Does Not Want Included in Its Search Submit Index:
Some,
but not all, examples of the more common types of pages that
Yahoo! does not want included:
- Pages
that harm accuracy, diversity or relevance of search results
- Pages
dedicated to directing the user to another page ("doorway
pages")
- Pages
that have substantially the same content as other pages
on the web
- Sites
with numerous, unnecessary virtual hostnames
- Pages
in great quantity, automatically generated, with minimal
content or of little value
- Pages
using methods to artificially inflate search engine ranking
- Pages
with text that is not easily read, e.g., text that is
too small or is obscured by the background of the page,
or is located in an area of the page not visible to users.
- Cloaking
or stealth; a technique used by some web sites to deliver
one page to a search engine and a different page to all
other users
- Excessively
cross-linking to inflate a site's apparent popularity,
including participation in link exchanges or "link farms"
- Pages
built primarily for search engines or pages with excessive
or off-topic keywords
- Misuse
or inaccurate use of competitor or brand names
- Duplication
of content, either by submission of multiple pages with
same content, submitting the same content from multiple
domains, or submitting the same content from multiple
hosts
- Pages
that rely heavily on content or links to content created
for another web site, such as affiliate content
- Pages
that use excessive pop-ups, interfering with user navigation
- Pages
that seem deceptive, fraudulent or provide a poor user
experience (Descriptions that are not relevant to the
page content)
- Pages
that result in a 404 error
- Content,
domains, titles, metadata or descriptions that (i) violate
any applicable law or regulation; (ii) infringes in any
manner any copyright, patent, trademark, trade secret
or other intellectual property right of any party; (iii)
breach any duty toward or rights of any person or entity
including, without limitation, rights of publicity or
privacy, or have otherwise resulted in any consumer fraud,
product liability, tort, breach of contract, injury, damage
or harm of any kind to any person or entity; (iv) are
false or misleading; and/or (v) are defamatory, libelous,
slanderous or threatening.
- Online
Gambling Sites: Yahoo! Search Submit does not accept URLs
from online gambling sites. Online gambling sites are
those that have gambling as their central theme, including
those that accept wagers or require payment in exchange
for the chance to win prizes, as well as sites that offer
both information and links related primarily to the promotion
of online gambling.
- Prescription
Drug Sites: Prescription drug sites are those that sell
prescription drug products, as well as sites that offer
information or links related primarily to the sale of
prescription drugs. If a site is a prescription drug site
and either sells prescription drugs or facilitates the
sale of prescription drugs (via links), these sites must
take part in an Overture-approved qualification program.
SquareTrade, an independent third-party, manages Yahoo!'s
approved qualification program. For more information please
see (https://www.squaretrade.com/sap/jsp/pharma_choose.jsp).
Yahoo!'s
Search Submit Guidelines
Search
Submit program policies are designed to ensure that poor-quality
pages do not degrade the user experience in any way. As with
Yahoo!'s other guidelines, Yahoo! reserves the right, at its
sole discretion, to take any and all action it deems appropriate
to insure the quality of its index.
Treatment
of Paid Content
Yahoo!
designed its Search Submit programs to improve the quality
of its search databases and thereby enhance the search user
experience. Therefore, URLs submitted via such programs are
subject to these rules and any other additional rules or policies
adopted by Yahoo! from time to time.
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